Hull Property Group, owner of the Blue Ridge Mall, is rolling out a program to re-energize shopping. Built in 1983, the once vibrant indoor mall featured 21 stores, including Kmart, JC Penney, Belk-Simpson, and Eckerd Drug. As business slowed, Kmart left, and a number of spaces either remained vacant or featured non-retail activities. The program will implement changes intended to give people more reasons to come to the mall and keep coming back. For starters, the mall has upgraded its Facebook page to keep the community up-to-date real-time on things like store promotions and the latest fashions. More serious shoppers will be able to subscribe to a free e-newsletter, the Fashion Insider, for tips on store specials, special events, and trendy gift ideas. The benches in the common areas will be rearranged to be more welcoming of community events, and décor will be changed seasonally. “Inspiring” community-minded events are on tap to give families good reasons to come to the mall, for example, every first Tuesday. They include a Sports Zone youth night out, a Color for a Cause mural contest, and events hosted by Hendersonville READS. Stores will partner in the re-energizing by offering promotions to support local nonprofits.