Written by Bill Kopp
Everyone’s heard of event planners. But what exactly is it that they do, and how do they get it done? Spoiler alert: It all comes down to professionalism.
Western North Carolina’s natural beauty and business infrastructure combine to make our area a popular hosting ground for events.
Whether they’re corporate meetings, concerts, weddings, or conventions, large-scale events require meticulous and expert planning. Meeting those demands in the region are several dozen event planning professionals, ranging from one-person operations to deep-bench staffs of workers, all dedicated to handling the logistics, problem solving, and troubleshooting duties essential to a successful event.
What And Who Is An Event Planner?
Do a Google search for “event planners” and an overwhelming number of the results will be wedding planners, florists, and venues that host—rather than primarily plan—events. Pretty much anyone can hang out a shingle and call themselves an event planner. Even the International Institute of Event Management concedes that there’s no universally accepted definition of what constitutes an event planner. The Institute’s website (Institute-of-event-management.com) offers up an industry definition of a planner’s functions: “Event beauty and business infrastructure combine to make our area a popular hosting ground for events.”
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