Written by Shawndra Russell | Photos by Anthony Harden
A pair of Asheville entrepreneurs leverage their skills and smarts to make SoulKu one of Western North Carolina’s most rapidly scaling small businesses.
Sometimes, you come up with an idea so great that it catapults a business. Other times, you form a connection so strong with someone that you just know you have to figure out how to go into business with them.
That’s what happened when Elisa Van Arnam and Allison Blake met in 2006 at a local Asheville book club. “Right away, I knew there was something: ‘We’re gonna do something together!’” Elisa says, smiling at the memory.
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