Written by William G. Heedy, Esq., of The Van Winkle Law Firm
What breweries need to know about trademarks…
The Asheville area is home to a thriving craft brewing industry with well-established brands, as well as up-and-coming breweries. As the industry continues to grow, it is important for breweries to consider their trademark rights with respect to their brand and brews.
Why It’s Important to Register a Trademark
Businesses generally utilize trademarks for identifying their company name, products, and services as soon as they begin using the trademark in commerce. Sometimes—hopefully, most of the time—these businesses will consider exploring the trademark registration process.
Brewery businesses face particularly unique concerns relating to trademark rights, given the proliferation of trademarks used to identify brews. While these concerns can vary depending on whether distribution is being considered, they exist regardless.
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