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2020ColumnsCurrent Edition

Storytelling Is More Than Marketing Gobbledygook

June 2020

Written by Oby Morgan


Stories are information infused with emotion and experiences. Stories allow us to teach and inform while simultaneously providing a range of emotional experiences: surprise, delight, sadness, entertainment, humor.

 They are used for good and bad by companies, politicians, criminals, saints, prophets, coaches, entrepreneurs, and leaders—throughout history and still to this day—all with the intention of motivating the listener to do something. We also connect as individuals via stories


The full article continues below. Click to open in fullscreen…

Storytelling Is More Than Marketing Gobbledygook was last modified: May 27th, 2020 by Bonnie Roberson
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