Written by Oby Morgan
Stories are information infused with emotion and experiences. Stories allow us to teach and inform while simultaneously providing a range of emotional experiences: surprise, delight, sadness, entertainment, humor.
They are used for good and bad by companies, politicians, criminals, saints, prophets, coaches, entrepreneurs, and leaders—throughout history and still to this day—all with the intention of motivating the listener to do something. We also connect as individuals via stories
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