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2021Columns

Step in Front of the Lens

January 2021

Written by Nicole McConville 


Presenting Yourself and Your Business Through Photography

What first impression do you make? Yes, you.
As a business owner or entrepreneur, no matter the industry, it’s likely that the first (and second and third) time someone meets you, it will be online. As we have all experienced over the past year, traditional methods of in-person engagement have increasingly been replaced with online profiles and social media feeds. With just a fraction of a second to capture someone’s attention, making the most of the opportunity to appeal to your ideal audience can result in the critical engagement needed to establish curiosity and connection.

As a photographer, I have chosen to work exclusively with creative entrepreneurs and businesses to help magnify the impact of their unique vision and offerings. I am drawn to and fueled by people who care deeply enough about their passion that they have made it the center of their journey. Through the creation of powerful imagery—portraits, product photography, and branding visuals—I seek to help my clients succeed by standing in the bright spotlight of who they are while facilitating connection with their ideal community.


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Step in Front of the Lens was last modified: December 23rd, 2020 by LPoll
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