Written by Jim Murphy | Photos by Anthony Harden
The craft brewing industry is no longer in its toddler stage. The digital solutions company Craftpeak aims to help guide that industry towards adulthood.
An Asheville company can turn your computer into a concierge of brew, telling you what beers you might like and where you can find them. The company is called Craftpeak, and it functions in a unique niche: It works exclusively—exclusively—with craft breweries. “There are 72 hundred breweries in the United States,” says Craftpeak CEO, John Kelley. He explained the rationale of concentrating in such a specialized niche. “One of the coolest things for us is that there are so many opportunities—because this is a growing market.” In less than three years, Craftpeak has established a roster of more than 70 clients across the United States and in Great Britain. Their geographic scope illustrates the limitless nature of the digital world. Craftpeak works in cyberspace, and John sells in cyberspace; the world is their market. And that remote element of the business has another, more immediate, application: John and his two partners all work from their homes.
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