Written by Derek Halsey | Photos by Anthony Harden
“Supplements basically enhance the process of the human body’s natural healing abilities,” say Mike Rogers and Bill Cheek, of Nature’s Vitamins and Herbs, Asheville’s longtime source for high-quality natural products and, more recently, CBD extract.
For over two decades, since 1996, Dr. Mike Rogers and Bill Cheek have co-owned and operated the Nature’s Vitamins and Herbs store in the southern end of downtown Asheville, North Carolina. Located from its inception at 752 Biltmore Avenue, the business has evolved over the years, going from a working pharmacy to a source of vitamins, herbs, essential oils, and supplements that now include the popular CBD extract. (See “Farmers Are Fired Up For Hemp,” in the June 2018 issue of this magazine, for an extended discussion about CBD.)
Rogers and Cheek have seen many ups and downs along the way, based on trends in the supplement world as well as modern day business practices on the global scale that have changed the way people shop. Their store is also online. But what keeps Nature’s Vitamins and Herbs a busy store is the personal touch—and high standards—that Rogers, Cheek, and staff herbalist Amber Myers (a Certified Holistic Herbalist) provide for their customers.
When it comes to vitamins, herbs, and supplements of all kinds, quality is key. Yet there are a lot of vitamin brands available these days made by various companies that are full of fillers, shiny colored capsules, or low-quality ingredients. With issues to be considered such as customers seeking out the right dosages of supplements, concerns about the mixing of supplements, and the connecting of supplements with the right physical situations, a knowledgeable authority on the subject is what is needed.
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