Capital At Play
  • Home
  • Current Edition
    • Featured Capitalists
    • Local Industry
    • Leisure & Libation
    • Columns
    • Events
  • Archives
    • Featured Capitalists
    • Local Industry
    • Leisure & Libation
    • Columns
    • Resources: Lists, Charts & Maps
    • Capital Adventurist
    • Videos
  • Contact
    • Pick-up Locations
    • About Us
  • Subscribe Now
  • Recommended Businesses
  • Weekly Newsletter
    • Web Exclusive
  • Podcast
Annual Guide to Holiday Dinners at Local Asheville...
Guide to WNC’s Holiday Season
The Economic Impact of Tourism
Power Couples
Back to the Future
Best of WNC’s Outdoors
Small Businesses of Yore
Capital at Play
Balancing Purpose and Profits
All in Good Taste
On A Mission
Better Together
Small But Mighty
Different by Design
A Farewell Column
Artist Spotlight: Becca Allen
Guide to Art Institutions in WNC
The Artist’s Way
Facing the Music
Dancing to His Own Tune
Making Matters
Creating Art for Corporate Communities
The Heart—and Art—of Healing: Large Collection of Local...
Pausing for Public Art
Bucket List: 10 Ways to Celebrate Fall in...
Bucket List: Where to Drink Outside this Fall
A Fine Pair
The Well Played Pivot: Game on for Game...
A Mountain to Climb
The Beer Necessities

Capital At Play

Western North Carolina's Free Spirit Of Enterprise

  • Home
  • Current Edition
    • Featured Capitalists
    • Local Industry
    • Leisure & Libation
    • Columns
    • Events
  • Archives
    • Featured Capitalists
    • Local Industry
    • Leisure & Libation
    • Columns
    • Resources: Lists, Charts & Maps
    • Capital Adventurist
    • Videos
  • Contact
    • Pick-up Locations
    • About Us
  • Subscribe Now
  • Recommended Businesses
  • Weekly Newsletter
    • Web Exclusive
  • Podcast
2020Current EditionLocal Industry

Of Sound Mind

August 2020

Written by Shawndra Russell


Local Creatives & Entrepreneurs Have an Ear for Podcast Production

As the co-host of two new local podcasts—The Great Reset, which is dedicated to discussing the micro and macro implications of COVID-19 and the cracks in our society being revealed, and The Creative Hub Studios Podcast, where my business partner and I discuss all things branding, creativity, and design—I have a particular interest in podcasting. That’s why it was heartening to learn that podcast listenership is on the rise, with more than 50% of homes—some 60 million households—tuning in, 24% listening to podcasts weekly as reported by Podcast Insights. For a little perspective, Convince & Convert reports that nearly four times more people listen to podcasts every week than watched the Game of Thrones final season premiere. And listeners tend to be wealthier, with 41% being part of households that make more than $75,000 a year, a quality of life threshold only 29% of the population achieve.

As they did with technological advancements of yore, including the internet, smartphones, and social media adoption, young people under the age of 34 make up the largest community of podcast listeners, with 48% of this demographic listening to at least one podcast per month—typically many more—in comparison to 32% of 35-54 year olds and 20% of folks 55 and up. Most heavy listeners listen while they’re at work, in transit, or while exercising, but half of all podcast listening does in fact take place at home. Perhaps one of the most surprising stats? Comedy is the top podcast genre, followed by education and news. Another shocker: 93% of fans listen to all or most of an episode, indicating that loyalty is high among podcast listeners.


The full article continues below. Click to open in fullscreen…

Of Sound Mind was last modified: July 27th, 2020 by Bonnie Roberson
0
Facebook Twitter Google + Pinterest

You may also like

Axe Marks the Spot

March 2020

Holiday Gifting Guide

December 2019

Insight: 9 Area Outdoor Gear Manufacturers

January 2020

Effect on Employees

April 2020

Community Projections

April 2020

Current Edition

  • History in the Making

  • Good Sports

  • Quite the Spread

  • Commercial Real Estate Questions

  • In the Mouth of the Wilson

Subscribe



Like what you see? Subscribe to get
Capital at Play delivered to your home.

Pickup Locations


Find a location near you &
pickup a copy of Capital at Play today!

Contact Us

Subscription Information
order online here

Advertising Inquiries
828.274.7305
advertising@capitalatplay.com

Editorial Inquiries
editor@capitalatplay.com

@2020 - Capital at Play LLC. All Rights Reserved.


Back To Top