Melissa Rulli is seeking more franchisees for her business Eye On Your Home, a property management service for absentee landlords. Clients include owners of vacant for-sale homes and short-term rentals, trustees, and builders. Services offered include emergency repairs, maintenance, and remodeling. The business was founded in Fletcher, and franchises service different territories in Western North Carolina, such as Wolf Laurel, Asheville, Banner Elk, and Etowah. Realtor Rulli moved to North Carolina nineteen years ago and, among other entrepreneurial endeavors, owned and operated the Pampered Palate in Hendersonville. She sold the business to spend more time with her children and then became a licensed real estate agent. She shifted her focus to property management during the recession, and that is how she discovered a “blue ocean” of untapped potential in managing vacant properties, Western North Carolina being among the most popular areas in the country for second homeownership. Rulli strives to create a brand people can trust to be community-minded and deliver consistent service. Franchisees receive training and systems support from the company, and mentoring is always available. They enjoy a job that is home-based and flexible, and they need not be licensed real estate agents because the business does not involve real property transactions.