It’s difficult to build interest in something as old as dirt, but Harvest Organics has come up with a catchy hook: cleaner dirt for greener gardens. The company sells premium organic soils made from “high-quality feedstocks, rich organic matter, and plant-happy nutrients.” Harvest sources its product through collaboration with municipalities in an effort to divert organic waste from landfills. Feedstock from compost has nutrients that help plants grow without the dangerous side effects of synthetic fertilizers. The company has developed a “certified clean dirt” logo to raise awareness about its mission to serve home growers with products that contribute to the growth of safe and healthy plants while protecting everything else downstream. Senior Vice President Brent Bolton, who has no shortage of slogans, said by repurposing fruits and vegetables, the company is, “keeping good trash out of bad landfills.” Harvest Organics products are currently sold exclusively at Lowe’s.