Editor’s note: As October marks our annual Music & Arts issue, we thought it more than appropriate to present a commentary from writer/musician/producer Andrew Reed in order to give the readers a first-person perspective on some of the things that motivate him as an artist and businessman.
I am a recording artist and I love to be in the studio. People usually relate to the songs I’ve written more than others because they have a sense of authenticity and honesty in them. Well, that’s what I myself believe in. I am a seeker, and my music is for the seekers as well.
I am a musician, producer, businessman and consultant…but above all I am a driven artist. I am the CEO and Executive Producer of AI (Artists International Media and Financial Companies) and MVI (Multi-View Incorporated). As the executive producer of AI (Artists International Media), I produce film, books, music and other related idea platforms. It is ideal for health science and artistic communities, as well as developing balanced and effective business models for enduring viability. As I have been working with Artists International Media and the Financial Companies, I am trying to challenge the traditional business models available in this artistic community through developing innovative and unique business practices. My company, Artists International, is representative of a state-of-the-art, mountaintop media production and recording complex close to Asheville, NC. Apart from that, some of our publishing companies are affiliated with SESAC, BMI, and ASCAP.
Some years back, I was signed to an exclusive six-album, six-year management and recording contract with one of America’s most prominent management teams. The music business became far more unique to me than I had anticipated, and I felt like I experienced a loss of control of the art within the industry. This combined with some personal conflicts, and I had to walk away from this business for a while. But, I guess destiny had some other plans for me. After going through some twists of fate I gradually turned into a CPA/System Analyst and I also founded an array of many successful artistic/creative and healthcare-related entities with unforeseen benefits.
Music is something that I think can be used to bring hope and positivity into people’s lives. Some may notice that my songs are mostly journey related. One of my latest albums, If All the World Were Right, focuses on the travels of a prodigal that has to come back home after fully being defeated by both the world and life. I feel that it sounds similar to something people can identify with, where most people can relate to it in some sense. I think that my album, If All the World Were Right, will bring people some hope and will make them believe in their ability and take charge in their thinking. This album encourages the listeners to trust in themselves.
Like any other person, I have faced difficulties and some rough patches in my life. I have resided in the United States, and formerly Australia for several years. While growing up, I was considered stupid and slow by many and in my teens, many people thought that I was on drugs. I feel like I have always been misunderstood to a certain extent and I guess that is the reason why I got banned for life by various trade associations as well as by my actual peer group in my youth. I underwent a physical breakdown after a few years of wear and tear from over occupation and travel. But I guess that whatever happens, it happens for the best. Because from this breakdown I gradually evolved and became stronger than before. The breakdown made me realize the pain of those people who have life threatening diseases. I just cannot imagine what they might go through every day and how hard it must be for them to accept the reality of their life. That is why I have tried to dedicate my life to those of many individuals who are facing complex illness and life threatening illnesses. Now I understand clearly what it directly means to be very ill as well as how a devastating loss may affect the mind and that how you have to stand up for yourself and how to solve your own problems.
During these ups and downs, one thing that never let me down was “hope”. Hope is an excellent way of seeing the world, which makes it radically interesting and lighter. I believe that all can be experienced as good ultimately, as we can choose our attitude in any given situation. Life is forever. In short, it all depends on your attitude and how you deal with your situation.
I have lived an extremely bold life, and one thing for sure is that I can never be sold or bought. I am not driven by money, vanity or the remaining factors, other than a love of creating art and pursuing truth. I am not afraid of challenging the popular opinion and I have never taken part in the celebrity culture or overwhelming commercialism which often appear to swallow up individuals. I think if fame is allowed to get inside your head, it can completely change you as a person and not in a good way.
Personally, I think I am hugely influenced by nature. It is beautiful and is so soothing that it just refreshes your mind and your soul. I think that nature has its own phenomenon about how life works on our planet which can be best delivered through music.
I think that the society and the community that you are a part of, is right to have some expectation of you. You’ve got to give something in return. That’s why I have tried my very best to always support regional benefits, non-profit organizations, artists, and the community.
Readers who want to know more about Andrew Reed and check out his music, go to his official website as well as his pages at Apple Music and Soundcloud. And thanks to recent development of the Artists International SoundStage Series, Reed will be performing solo and sharing his songs live. Tickets for upcoming performances at the Artists International SongStage, located at 1611 Asheville Highway, are available at EventBrite.