Malcolm Morgan, co-founder of luxury home builder Morgan-Keefe Builders, keeps his eye on the prize.
Visit Morgan-Keefe Builders’ website and the first thing you’ll encounter is an elegant-yet-earthy ranch-style house with the words “Live In a Work of Art” overlaid on the photo. Fittingly enough, the slideshow of images that begins does take on the feel of an art display, each gorgeous exterior and intimate interior that appears on your computer screen vying for your attention the same way portraits on the walls of a cosmopolitan gallery draw you towards them.
Explore the Arden-based company’s site further and you’ll also learn about the Morgan-Keefe philosophy of full-featured customer service (aka “The MKB Process,”), read numerous testimonials from some extremely appreciative recipients of that customer service, and details about Morgan-Keefe’s work with The Nature Conservancy and American Forests to support national and international reforestation efforts. (The latter is particularly impressive, given how it’s not too often you’ll hear more than just lip service from builders and developers about being mindful of their work’s effect upon the environment.)
Morgan-Keefe Builders is indeed a unique enterprise. It was started in Hendersonville around 1980 by college friends Malcolm Morgan and Kevin Keefe.
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