Easy Being Green
Recycling Is Big Business—but Isaac and Sam Crouch Operate
Simply Green Recycling with Small Business Principles
Recycling is easy: Just toss in your La Croix cans, junk mail, and plastic jugs, put it on the curb, and watch it get whisked away by the big green truck beloved by toddlers everywhere.
But then again, sometimes it’s not that easy. What about pizza boxes, thick bottle lids, to-go containers? How thoroughly do you need to rinse out the peanut butter jar, and how important is it for you to break down your Amazon boxes before you place them in the bin? For a surprisingly expansive contingent of rural Americans, these complex recycling questions are precluded by a simpler one: What if the national waste management corporations don’t pick up recycling in my neighborhood?
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