Cooperating with the Competition
How MedX360 CEO Hunter Barrow applies the idea of coopetition to the employee recruitment process in the healthcare industry.
There’s a concept in the healthcare industry, “coopetition,” that, despite its Seussian sounds, is representative of the system at its best. Coopetition occurs when hospitals compete and cooperate simultaneously, sharing supplies during a shortage or splitting the costs of doing business. “We simply took this model and applied it to talent acquisition for the first time ever in the healthcare industry,” explains CEO Hunter Barrow of his business, MedX360. Barrow and his team have created a platform through which they can apply coopetition to the recruitment process, sharing the best candidates with a network of hospitals in order to reduce recruiter’s workloads and simplify the employment process for applicants.
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