Alan Tenan, of Asheville’s Forest Millwork, takes pride in his company’s nearly three decades of experience in crafting custom quality woodworking for its customers.
Sometimes a company’s website says it best: “Our quality and service set us apart from the rest,” is how Forest Millwork describes its residential and commercial operations.
Located on Thompson Street in Asheville, Forest Millwork does indeed distinguish itself, having earned a reputation for its top-quality materials and impeccable design for homeowners and businesses alike. Part of this is due, suggests owner Alan Tenan, to his company’s institutional memory and understanding of how to make a team work together seamlessly.
“Woodworking, architectural millwork, and kitchen cabinetry require a wide range of knowledge and skills,” Tenan explains. “Entrepreneurs who buy into a cabinetry business don’t often have a craftsman’s understanding of the processes of design and machining that is required to sustain success. And far more common—a craftsman who succeeds by his quality and reputation almost never has the business acumen to deal with the growth and the challenges that come with it. I often see very good craftsmen who are fine as a one- or two-person operation, but fail when they grow to become a four-to-ten-man operation. They accidentally evolve into entrepreneurs, but without the skill set needed. For my business partner and I, it was our second woodworking business, we learned a tremendous amount from our first businesses, and had an entrepreneurial balance to our craftsman approach to business.”
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