Heather Stefani and Leeann Mayes, of retail newcomer blu29, intend to bring a new clothing/furniture concept to town that blends a “New York boutique feeling with Asheville’s small town artsy vibe.”
Anyone currently residing in Western North Carolina (and, quite probably, a lot of non-residents, judging from the steady stream of kudos coming from national media) is aware of our area, Asheville in particular, being a top destination—to such a point that all those constant “likes” and placement on “best” lists can seem numbing at times. That duly noted, once in a while a news item catches your eye, which is what a June 20 post from Asheville-based fashion/lifestyle blog The Tony Townie did. The writer talked about new South Slope boutique blu29’s recent arrival, describing their fashion-forward merchandise in terms normally reserved for a food critic’s appraisal of a particularly inspired new arrival on the dining scene, additionally singling out co-owners Heather Stefani and Leeann Mayes as particularly savvy entrepreneurs for their obvious buying, merchandising, and design skills.
Duly intrigued—and also having been tipped to blu29 prior to their mid-June opening from an entrepreneur we’d previously profiled in Capital at Play—we checked in with Stefani and Mayes. We liked what we learned.
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