Mark Fields / Mark Fields & Associates
Since 2014, Mark Fields has been deeply involved in the regional luxury real estate market.
He is, as the saying goes, “the name above the title”: Mark Fields, president of real estate brokerage company Mark Fields & Associates, which is one of the most respected businesses in the Western North Carolina region. It’s the only Asheville-born boutique real estate firm whose exclusive focus is on luxury properties, working primarily—and personally—with buyers and sellers of luxury properties, farms, and ranches.
“What stands us apart from competitors in the luxury market,” explains Fields, “is our unique high-end marketing and the money we invest in selling our clients’ properties. When we believe in a luxury property, we do not mind investing in marketing for it. When you consider that on a $1,000,000 sale our firm is looking at a $30,000 to $60,000 commission, I believe our clients deserve the best available services when paying that kind of money—and that is what we do.”
“My company will only be as great as its people, and getting the highest quality people in place in time to keep pace with the company’s growth is my greatest challenge.”
Fields founded Mark Fields & Associates (Markfields.com), in January 2014, going on to finish the year with his business ranked #87 in the region, sales-wise. Cut to the end of 2015: “I was ranked #8 for individual production, while also achieving the highest average residential sales price in the region,” says Fields, proudly. He adds that he has continued to break sale price records for high-end homes, citing that his primary hurdle is just keeping up with his company’s rapid evolution. “My company will only be as great as its people, and getting the highest quality people in place in time to keep pace with the company’s growth is my greatest challenge.”
Fields, incidentally, is bilingual and bicultural, with strong family and business ties to Costa Rica and Chile. Starting in 1977, in Costa Rica, he assisted his father with the business ventures Swiss Travel Service and The Rio Colorado Lodge, going on to spend four years as assistant to the president of the Costa Rica Tourism Institute and special advisor to the Minister of Economy on Tourism. He was also a founder of the Costa Rican Sport Fisherman’s Conservation Association.
Currently, in addition to helming Mark Fields & Associates, he is president of Patagonia Land Company, a broker for Fortune 1000 clients seeking real estate investments in Central and South America. He has also pioneered a number of other organizations that reflect his interest in conservation and indigenous cultures: “A Far Away Place,” an export/import business and a leading retailer of world music and indigenous art in the United States; Mark Fields Events, which produces concerts and cultural events in Asheville; and The EarthDance Institute, a nonprofit (501C3) that trains high school students in environmental issues.
Western North Carolina continues to inspire him, of course (he lives just outside Asheville with his wife, Linda, and children, Cole and Ana Cristina), and he plans to eventually have Mark Fields & Associates satellite offices throughout the area. “I believe we currently have the best real estate marketing department in our region, and I intend for it to continually be refined and get better,” says Fields. “My goal in the coming years is to see our firm grow to 24 of the best realtors in [the Western North Carolina] market. I am also launching a new firm, Niche Real Estate, that will be working in all levels of residential and in commercial. Niche will be able to provide the same quality of services that we do for our high-end properties.”
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