Written by Jennifer Fitzgerald | Photos by Anthony Harden
The folks behind Asheville med-tech startup Elite HRV are tuned in to the daily changes in our nervous systems that affect overall stress levels and health.
Our story begins with Average Joe.
We all know him—right? He is pretty normal. He works. He pays bills. He probably sits a little bit too much. Caffeine is definitely important to his life. He carries a little bit of extra weight. He struggles with his health. He lives in a world—which is our world—where life span has plateaued, health span is actually decreasing, and chronic disease is on the rise.
Average Joe spends about $2,500 a year on his health for non-medical related things like the gym, supplements, diet planning, and alternative healthcare. Employers of people like Average Joe spend about $9 billion a year on employee health, so clearly people are trying, but public health continues to decline. Why? The answer is because it’s really complicated.
That is how Jason Moore, co-founder and CEO of Elite HRV, began his recent pitch on Demo Day—the graduation from Venture Asheville’s Elevate Program. His task: to describe what his business is in eight minutes.
Jason says there are tons of factors that impact Average Joe. “It’s not just diet. It’s not just stress. It’s not just exercise. It’s all of these factors combined and more that affect the health of the average person.”
Jason and his wife, Alyssa Moore, who is co-founder and COO of Elite HRV, find themselves in Asheville at the right time and place. What is it that their company does and what is HRV? We’ll get to that; but first, let’s take a look at the interesting journey that brought them here.
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