Capital At Play
  • Home
  • Current Edition
    • Featured Capitalists
    • Local Industry
    • Leisure & Libation
    • Columns
    • Events
  • Archives
    • Featured Capitalists
    • Local Industry
    • Leisure & Libation
    • Columns
    • Resources: Lists, Charts & Maps
    • Capital Adventurist
    • Videos
  • Contact
    • Pick-up Locations
    • About Us
  • Subscribe Now
  • Recommended Businesses
  • Weekly Newsletter
    • Web Exclusive
  • Podcast
Annual Guide to Holiday Dinners at Local Asheville...
Guide to WNC’s Holiday Season
The Economic Impact of Tourism
Power Couples
Back to the Future
Best of WNC’s Outdoors
Small Businesses of Yore
Capital at Play
Balancing Purpose and Profits
All in Good Taste
On A Mission
Better Together
Small But Mighty
Different by Design
A Farewell Column
Artist Spotlight: Becca Allen
Guide to Art Institutions in WNC
The Artist’s Way
Facing the Music
Dancing to His Own Tune
Making Matters
Creating Art for Corporate Communities
The Heart—and Art—of Healing: Large Collection of Local...
Pausing for Public Art
Bucket List: 10 Ways to Celebrate Fall in...
Bucket List: Where to Drink Outside this Fall
A Fine Pair
The Well Played Pivot: Game on for Game...
A Mountain to Climb
The Beer Necessities

Capital At Play

Western North Carolina's Free Spirit Of Enterprise

  • Home
  • Current Edition
    • Featured Capitalists
    • Local Industry
    • Leisure & Libation
    • Columns
    • Events
  • Archives
    • Featured Capitalists
    • Local Industry
    • Leisure & Libation
    • Columns
    • Resources: Lists, Charts & Maps
    • Capital Adventurist
    • Videos
  • Contact
    • Pick-up Locations
    • About Us
  • Subscribe Now
  • Recommended Businesses
  • Weekly Newsletter
    • Web Exclusive
  • Podcast
2020Local Industry

Going the Distance

May 2020

Written by Emily Glaser


Ten businesses, four weeks, one community. How ten Capital at Play alumni pivoted in the face of pandemic in order to support their businesses, staff, and community.

On a gloomy Monday morning in mid-March, one in a series of sunless, leaden days, Emily Copus walked into her business and announced, “We’re starting a grocery store!”

It was not an inherently unreasonable proposition — after all, grocery delivery, Copus’ concept, is an increasingly popular industry that’s trickling down from mega-apps and superstores into small towns’ small businesses — but Copus is a flower farmer, not a grocer, and she proposed launching her new business concept not in a matter of months, but days.

It’s a narrative that would have seemed absurd in February, but by the third week of March, it was just one in an endless series of unpredictable pivots as, all around the region, the state, the country, and the world, small business owners and entrepreneurs made similarly surprising announcements to their staff and customers. On that same day, March 23rd, Harvest Records’ co-owner Mark Capon buckled up in his black sedan to deliver records across Western North Carolina; East Fork Pottery was less than 24 hours into its first ever pre-sale; and Cultivated Cocktails turned out some 500 gallons of hand sanitizer. None of these were purportedly “normal” operations, but “normal” is an adjective whose connotation was entirely forfeited by COVID-19.

See the Digital Series here.


The full article continues below. Click to open in fullscreen…

Going the Distance was last modified: April 30th, 2020 by Bonnie Roberson
0
Facebook Twitter Google + Pinterest

You may also like

A Perfect Union

February 2019

Boone’s Music Business Mover & Shaker 

October 2019

Coming Home to Roost

August 2020

Guide to WNC’s Holiday Season

December 2020

What’s Next? Resources for Business Owners After Closing

June 2020

Current Edition

  • Snow on the Mountain

  • Team Players

  • Their Cup Runneth Over

  • Forged in Fire

  • Step in Front of the Lens

Subscribe



Like what you see? Subscribe to get
Capital at Play delivered to your home.

Pickup Locations


Find a location near you &
pickup a copy of Capital at Play today!

Contact Us

Subscription Information
order online here

Advertising Inquiries
828.274.7305
advertising@capitalatplay.com

Editorial Inquiries
editor@capitalatplay.com

@2020 - Capital at Play LLC. All Rights Reserved.


Back To Top