Written by Marla Hardee Milling | Photos by Anthony Harden
Asheville’s premiere board game café, Well Played, celebrates two years of making all the right moves and helping people connect in the non-digital world.
When three friends rolled the dice on a new concept of fun in the Asheville area, they could only imagine at that time how well the business would do.
Kevan Frazier, Cortland Mercer, and Steve Green fully examined and vetted their concept before opening the doors of Well Played, a board game café located at 58 Wall Street in downtown Asheville. Taking their time really paid off. They celebrated their second anniversary this past March and they’re looking forward to continued growth.
Capital at Play first introduced Well Played in our March 2017 issue as part of our feature on the Western North Carolina gaming industry (“Ready Player One”), just as the business was launching. Now that they are well into their third operational year, we decided to take a closer look at the trio of partners, how they met and funded the business, how they’ve built a successful model for curating fun, and how they’ve supported each other in the midst of immeasurable personal grief.
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