Aviator Brewing Company is in the business of packaging other crafters’ beers. The company, started in an airplane hangar, has its own brews, including Hot Rod Red and Hog Wild IPA; but with over 4,000 craft brewers in the United States, founder Mark Doble deemed the market saturating. In pursuit of a way to remain relevant, he started brewing other brewers’ recipes and canning and cartoning them. Doble stopped using bottles long ago. He exports a lot, so he prefers the light-weight, air-tight, unbreakable, light-protective nature of cans. As business increased, company leadership decided to bypass an intermediate, mid-size factory stage, as they saw no point in installing everything just to rip it out in a few years. So, they purchased a high-speed canning line. The main feature is the Lanzara shrink-sleeve labeler from Axon. Only 20% of Aviator’s current labeling is sleeves, but Doble foresees that amount doubling by the end of the year. Reasons include the precision printing of the labeler that makes products “pop,” and avoidance of nuisance minimum order requirements. The shrink-sleeve labels cost 6-8 cents each and can be turned out at 250-400 a minute, depending on can size.