Written by Emily Glaser
Catherine Campbell’s Bright Planning Has Carved a Niche with Businesses That Are Doing Better—and Look Cool Doing It
Most marketing agencies claim individuality as a schticky pretense, but for Catherine Campbell’s Bright Planning, it’s definitive of her brand, approach, and success.
“From day one, I knew I wanted to serve companies that had an ecofriendly and/or socially responsible core to their business model. So that became a requirement and set us apart,” says Campbell, who founded the agency back in 2014. “People take notice, people care about those things. You can’t just talk about values, you have to demonstrate them. So I took a stand with my business and said, ‘We won’t take on just anyone.’ I walked away from a lot of potential clients, a lot of deep-pocket businesses because they weren’t doing anything to better their communities on a daily level, or their eco-friendly practices were basically PR moves, or they were actively causing harm to the environment or neighborhoods or cultures.”
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