Written by Derek Halsey | Photos by Anthony Harden (March 2017)
High Country sign maker and potter Bill Dicks is looking for a fresh start—every week, in fact.
It is the classic adage of entrepreneurs and for those seeking to be both productive and happy: “Choose a job you love, and you will never have to work a day in your life.”
For Bill Dicks, of The Sign Shop, it is a love for working with his hands and working with wood that has motivated him for most of his life. Dicks is a custom sign maker whose work is found overseas in Australia, England, Israel, and elsewhere, as well as all over the United States. His deluxe signs are easily spotted in his part of Western North Carolina—in particular, Boone and nearby Banner Elk, the mountain resort town where his office studio and wood shop has been located since the ‘70s. The signs are typically handmade and beautiful (useful in an area where governmental restrictions on signage are the norm), and his high-quality gold-leaf work greeting people at the entrances to places such as Lees-McRae College, Sugar Mountain Ski Resort, and Elk River Club Community are familiar and welcome sights in the High Country.
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