Written by Gillie Roberts of Ware
For sustainably-minded businesses, there are myriad solutions that will bridge us from a cradle-to-grave culture to one of a closed, cradle-to-grave goods market—and a thriving biosphere.
Instead of moving on to a wholly separate subject matter from my previous column on biomimicry in business (Capital at Play, May 2019, “Biomimicry as a Cure”), I’d like to dive deeper. More specifically, I’d like to talk about a system of material production called “cradle-to-cradle.”
The term was defined by Bill McDonough and Michael Braungart, an architect and a chemist respectively, in their aptly named 2002 book, Cradle to Cradle: Remaking the Way We Make Things. I’ll explain their industrial proposal and give a nod to a few North Carolina businesses who are already moving in the right direction.
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