Veronica Neal Home
Veronica Neal’s eye for nuance and quality is a reflection of her deep Western North Carolina roots.
Oeronica Neal grew up in the design and fashion industries, enjoying an extensive career as a model, actor, and spokeswoman. Yet, according to Neal, the initial inspiration for Veronica Neal Home’s (VeronicaNealHome.com) interior designs and furnishings was of considerably humbler, less cosmopolitan origins.
“Veronica Neal Home (Veronicanealhome.com) launched in August 2008 in Asheville, and my inspiration began in the River Arts District,” says Neal, who is originally from Western North Carolina. “I found myself there when it wasn’t so famous. I opened a small studio in the old candle factory, and I met and collaborated with many artists. What appeals to me about this region is the energy, passion, love, and drive of a small local community that reaches throughout the United States and the world, channeling the creative entrepreneurial spirit.”
Neal explains that her early experiences helped foster a love for design, and by attending international home furnishings markets (“My former business partner was in the fabric industry to the trade.”), she was able to learn the ins and outs of the business while traveling. Having established her original home base of operations, Neal next opened a showroom in Biltmore Forest. The reception was overwhelmingly enthusiastic thanks to her eye for nuance and quality that has became her signature: Each sectional, sofa, headboard, and ottoman or bench is hand-crafted in the United States and includes custom designed frames, hand-tied springs, and spring down cushions. The Veronica Neal Home catalogue also includes an exclusive lighting line, cabinetry for bathroom and kitchen, concrete selections for bathroom and kitchen counter tops, occasional end tables and seating, home goods, and many other design essentials.
By 2013, Neal had increased her brand awareness sufficiently to expand the business into a new showroom in the heart of the well-known High Point Furniture District. That, too, has been a success, although this year she made the decision to close that showroom. Explains Neal, “I’m looking forward to getting [back] on the road with a few trade shows, including the International Furniture Market in High Point.
The Veronica Neal Home collection is currently available in Asheville at Rudy’s Furniture. “I have introduced a new line of promotional sectionals made in Mississippi, and I’ve designed a new modular collection to build your own sofa, or sectional for a specific space, that will be offered at Rudy’s as well,” says Neal, adding that she is actively seeking dealers for the brand, as well as a strong internet presence.
My product—[it’s what] I’m most proud of. I know the workmanship involved in every piece. Every design.”
Asked to reflect upon her journey to date, Neal notes, “My most significant personal and professional milestones were working with my new partner, and getting back out there after personal loss. I realized that I could achieve excellence with the brand in new ways. And my product—[it’s what] I’m most proud of. I know the workmanship involved in every piece. Every design. It takes so many artisans to create a product for Veronica Neal Home. I’m proud to be a part of a community that keeps people prosperous to contribute to the greater good.”
“I think we are all very unique as designers,” she concludes, “so you just have to click with the client. I’m very grateful to all the people who loved me and trusted me with their homes.”
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