Jennifer Graf began her career designing costumes for the circus, then learned industry protocols as a student of the Fashion Institute of Technology at New York’s Lincoln Center. After working for several major clothing companies, she went into business for herself. Graf’s angle is bringing vintage clothing into the modern era. She is a wizard of her craft, able to look at anything and suggest multiple new looks. She gauges clients in terms of fashion sense, attitude, and body type. Her customers prefer to spend more on her services than on today’s cheap, disposable clothing because of the quality of vintage textiles. Customers can either pull something off the rack for Graf to re-imagine, or they can bring in beloved, obnoxiously last-year favorites from their own closet for sprucing up. Graf gets rid of a lot of shoulder pads, and can make sequins, paisley, and flower-power designs tastefully chic. Her shop is called Vintage to Vogue, and she’s thinking of renaming her special service Re-Create Couture.