NEW YORK, NEW YORK
Walmart is partnering with Google to provide voice-activated shopping. Walmart already offers online ordering, and it will soon be partnering with Uber for delivery. The service, scheduled to launch in late September, will use Easy Reorder to learn shoppers’ preferences and know what size and brand to request when the user merely says “milk” or “peanut butter.” Using Google Express, Google Home launched in February, enabling remote shopping with delivery from over forty retailers. Since Walmart has the most brick-and-mortar stores, and sells more groceries than any retailer, the new partnership will give Google’s home shopping a boost in the game of one-upmanship with Amazon. For an additional edge, Google Express will waive the monthly fees as long as orders satisfy retailers’ minima. Amazon, in turn, recently closed on a deal to acquire Whole Foods. Apple’s voice-operated home shopping service is scheduled for release later this year.