Rody Hawkins, president and CEO of Improved Nature, said the company’s mission sounds futuristic, like a joke about a beauty contestant answer; but they really do want world peace, and they are going about it by fighting hunger. Improved Nature, a partnership of six former employees of ConAgra’s Garner plant, offered samples of its meat substitute at its grand opening September 14. In over 300 forms, from nuggets to fish, the product can be breaded, fried, frozen, and thawed. No binders like gum or starch are used. The product is GMO-, gluten-, fat- and cholesterol-free; and low calorie, low fat, and low sodium. Like other meat substitutes, it looks and tastes like meat, but Improved Nature’s texture has been criticized by vegetarians as being too much like meat. While all the company’s principals are omnivores, they realize meat is not an option in famished, war-torn, or disaster-ridden parts of the world. The partners are currently in discussions with five billion-dollar companies over marketing and branding.