Elite HRV is one of seven companies to receive seed funding from the latest round of the NC IDEA Foundation. Elite HRV developed an app that uses a finger sensor to measure changes in heart rate, data that used to require an electrocardiogram. Other products making similar claims are on the market, but Elite HRV’s app is recommended by professionals as one of the more accurate among them. It also rates well for value, simplicity, and connectivity. The app only measures heart rates, and it can show trends or aggregate data for sports teams; but it leaves prescription to professionals. While Elite HRV has only been in business four years, the app is now used by over 200,000 people worldwide. Managers Jason and Alyssa Moore and Chief Commercial Officer Vivek Menom have considered using the $50,000 NC IDEA grant to get more hospitals across the nation using the app. Elite HRV competed against 185 applicants in this grant cycle, and it is one of only 125 companies to receive an award in the program’s 13-year history. NC IDEA is an independent, private foundation whose mission is to support entrepreneurs in the state. Grant recipients are selected on the basis of their ability to grow rapidly, create jobs, and impact the economy.