Local musician Scott Gorski has opened a chapter of Sofar Sounds in Asheville. Originating in London, but now with locations in 342 cities worldwide, Sofar strives to circumvent the hype dominating the music industry. It works by arranging surprise concerts. The time and date and general area of a show will be announced to the public, but one must register to find out the name of the artist and the venue, and that information is only revealed the day of the show, with no time for posters or other conventional advertisement. Shows start promptly, and guests are required to arrive on-time, be respectful of the artists by not talking during the show, and stay for the entire concert. Asheville’s events are all $15, and they are BYOB. Locations are small, typically homes or businesses after hours, but Sofar’s website suggests booking on roofs or in attics; the more raw and edgy a venue drifts from controlled, sterile performance spaces, the better. Anybody wanting to host a show may submit an application online. Sofar seeks out only talented artists with “something pure to say.” It uses secrecy to put relative unknowns on the same footing as established artists. While the concept is working its way to profitability, Sofar aims to deliver the kind of talent aficionados driven enough to sign up for the service would expect.