Written by Joanne Badr Morgan & Derek J. Allen of Ward and Smith, P.A.
In 2017 craft-focused and artisanal living has a development impact that goes far beyond simply having your favorite beer.
For a number of reasons, consumers everywhere have begun to crave a sense of familiarity where they live, perhaps in response to an innate longing for community.
Americans lost grasp of the goals of local, organic, and sustainable living after the Great Depression, and the industrialization and post-World War II eras of efficient mass production and competitive consumerism distracted and drew us away from those concepts. With the rise of social media and virtual connections, this trend continued well into the 2000s.
Now, however, a shift is afoot. According to Pew Research Center, the number of millennials (generally defined as those between the ages of 20 and 36), is quickly surpassing the nearly 74.9 million baby boomers (ages 51-69). Both of these populations prioritize the incorporation of convenience, livability, and work-life balance in their communities, and many choose to move to cities and towns that have embraced those trends.
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