Marco’s Pizzeria is a fourth-generation family tradition. It began when Great Uncle Patsy added New York-style pizza to the ice cream parlor menu in 1933. The business moved to Asheville in 1994, and has since continued to serve authentic Italian recipes. With locations on Merrimon Avenue and Hendersonville Road in Asheville, it has been voted “Best of WNC” nine years. Now, another Marco’s is coming to town. Headquartered in Toledo, Ohio, Marco’s Pizza has 800 stores in thirty-four states and continues to offer franchise opportunities. One new store will open in Asheville, another in Hendersonville, and more area locations are to be announced. Whereas Marco’s Pizzeria offers a casual, authentic dining experience, Marco’s Pizza is more of a popular delivery service. A few months ago, Marco’s Pizzeria received a cease-and-desist letter stating “Marco’s Pizza” was a registered trademark, and Marco’s Pizzeria had to change its name before Marco’s Pizza started selling in the market. After conferring with a trademark attorney, management at Marco’s Pizzeria decided to rename their stores 828 Family Pizzeria. The change was described as necessary for honoring the trademark and minimizing confusion. Management assured the change will not affect any of the restaurant’s recipes or other elements of the dining experience. It is, however, requiring a new logo.