Peter Freer of Freer Logic is developing a headrest to help drivers focus. The device uses electroencephalography, a process that used to involve attaching wires to a patient’s head to measure brainwaves. Now, while regulatory agencies are slow to be convinced, Freer is performing EEG’s wirelessly with sensors embedded in an automobile headrest in conjunction with a desktop driving simulator. A person seated with a headrest watches the virtual road while a green status bar on the right side of the screen monitors fourteen types of brain activity. As Freer calls out distractions, the bar diminishes. If the driver is sufficiently distracted, the simulator will stop. Freer is now trying to sell his neurofeedback concept to the automotive and furniture industries, displaying wireless EEG’s at this year’s International Consumer Electronics Show in Las Vegas. Freer has been developing the device awhile, noting it took two years just to calibrate it. He was inspired by 14 years of teaching math, science, and computer courses to children with attention-deficit/hyperactivity disorder. He is also the inventor of Play Attention games. Each of six games is geared to a different cognitive skill and uses neurofeedback to help the user focus. A study conducted by Boston researchers indicated the games did help children improve attention management skills.