For Sam and Brooke Souhail of Casablanca Cigar Bar,
making the connection with people is what inspires them.
The year was 2011, and “with a little bit of money and a lot of hope,” Sam and Brooke Souhail opened Tobacco Plus on Eagle Street in downtown Asheville, eager to contribute to the vitality of the local small business community. They’d married a few years earlier, in 2008, and decided to settle in Asheville because North Carolina native Brooke had attended college in the mountain city and Sam, although he’d grown up in the considerably more exotic locale of Morocco (he moved to the United States in 2005), sensed that Asheville was poised for exponential growth.
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