Moog announced the release of its Grandmother synth, a retro-inspired keyboard that will be sold exclusively through Guitar Center. For a company that cultivates its brand as carefully as Moog, the move is, to say the least, unexpected. The Grandmother was unveiled at this year’s Moogfest, held in Durham May 17-20. The festival is a coming together of musicians, sound engineers, futurists, and others to talk shop and share philosophy. Live performances featuring Moog synthesizers are also a big part of the long weekend. The first 500 Grandmothers sold would come with a Moogfest 2018 badge and a custom Moog denim jacket, but those were already sold out as of May 17. The Grandmother, as analysts note, looks like something a hippie chick would have used at Woodstock. It can be played as-is by beginners or patched by pros for designing custom timbres. Truly retro, the synth comes with no presets and no recall; but it does have two oscillators and an onboard arpeggiator, sequencer, and spring reverb tank. While Moog synths are normally all handmade at the company’s Asheville factory, Grandmothers were being made on-location at the fest.