Mountain BizWorks has launched another program to help entrepreneurs. This one is to help people with pre-revenue concepts, or businesses that have been incorporated for no more than two years and earn no more than $20,000 annually. Called Test Drive, the program invites fledgling proprietors to test-market their ideas at up to three area festivals. With free space provided under the green Test Drive tent, people behind the startups will have an opportunity to give their concepts some exposure while gauging market interest. In order to participate, an entrepreneur must first participate in all requisite Mountain BizWorks programs. These include a Prep Workshop, where a cohort of proprietors will work with a business coach to learn about managing festival logistics, preparing an exhibit, marketing at festivals, and collecting consumer data. Each participant will then be matched with the best-fits from among over fifty area festivals. Following the festivals, participants will be debriefed. The process serves to help exhibitors analyze the data they have collected, but also to supply Mountain BizWorks information for advising future cohorts. Test Drive is a collaboration of Mountain BizWorks, the City of Asheville, and festival organizers.