Written by Melissa Mathews of AudienceNEXT
Planning a large, festival-style event? Make sure you have the proper growth strategies in place first.
Even an award-winning fine wine has humble beginnings. Simple grapes are cultivated in a vineyard, picked at just the right time, then crafted lovingly into a beverage, which is then packaged and promoted, so that in time many will come to savor its intoxicating delights, spread the word, and come back for more. And so it goes with a festival.
From its humble beginnings, the Asheville Wine and Food Festival was just a group of friends gathered down by the river, celebrating all that’s great in the food and drink world. Fast-forward to this year’s event (August 18-19), and the festival is set to be bigger, brighter, and more pleasing to the palate than ever before. Featuring top regional chefs, mixologists, and fine brewers, along with numerous vendors, the festival promises delectable dishes, fine wines, and more than a few spellbinding tips. Now, more than four thousand attendees are expected (That’s a lot of friends!), along with multiple vendors, and a wide variety of exciting attractions.
Attendees + Vendors = Profits. Simple as that.
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