For Emily Brause and Natalie Anderson, the members who attend their Asheville Orangetheory Fitness studio aren’t just clients—they’re family.
Fitness will always be a big business in the United States, and some would argue it has never been more popular. One of the fastest-growing fitness studio chains is the Florida-based Orangetheory Fitness, which has expanded at an exponential pace over the course of six years. According to the Orangetheory website, it has sold 1,000+ franchise licenses and has more than 450 open studios in 39 states.
North Carolina alone lists 22 locations at the OrangetheoryFitness.com website, including one in Asheville, which was opened on Hendersonville Road in November of 2016 by Emily Brause and Natalie Anderson. According to Emily, she had become a member of an Orangetheory, and was so impressed with her resulting energy level and weight loss that she convinced Natalie to give it a try as well. “Natalie is not a fan of working out because it always made her feel awful,” recalls Emily. “She found a renewed energy throughout her day along with effortless weight loss after just two weeks—and she was sold!”
The two subsequently felt this was something special they could offer to other people. They are both moms of younger children, so they knew what it is like to wear many hats—parent, wife, business owner, daughter, sister, friend—as well as how almost everyone is challenged every day with so much responsibility. “[We] truly believe that exercising goes beyond all of the tangible scientific positive effects on people,” says Emily, “and it also creates a more positive chain reaction within families and happier, healthier communities. By offering a place for people to experience a safe and friendly environment, and to gain strength, energy, and endurance, we want to have their Orangetheory family bring good things to the community.”
Orangetheory offers technology-based training that measures cardiac output in a class-based workout setting rather than a traditional gym; the “orange” refers to the “orange zone” a person reaches when exercising at 84 to 91 percent of his or hear maximum heart rate. Explains Emily, “In an hour our coaches guide you through an endurance/power and strength training, full body workout. Due to the heart rate monitor each member wears, everyone is guided through five heart rate zones that are shown on the real-time monitors. Having our members go at their own individual pace for their heart rate and keeping it there for a set amount of time creates the after-burn of calories for 24-36 hours after the class. Our coaches modify the workout to your needs, the workouts are never the same, and our coaches work very hard at energizing and engaging our members so that everyone will be successful in their fitness goals. We set up all members for success.”
She likens her franchise members to family, adding, “Our milestones are our members’ milestones—we are absolutely crazy about our members! It is not a cliché that we are like family, and we are privileged to celebrate our members’ successes. [For example] we have one member who has struggled her whole life with weight. Coming in over 300 pounds, she has driven an hour to her classes at least four times a week and has lost close to 100 pounds, with no end in sight. Our members surround her with such encouragement and excitement.
“We have [also] been so fortunate that we found the most amazing staff and coaches. It is clear that our staff is there to give you customer service that will exceed your expectations—our outgoing coaches will drive you to your very best. So beyond having members become stronger, healthier, more confident in their bodies and other aspects of their lives, creating an environment where people feel happy, kind, and emotionally and physically safe is huge in a world that feels so crazy at the moment.”
It’s worth noting that Orangetheory truly believes in the notion of “community” as well, as evidenced by its ongoing philanthropic efforts. Emily says that the charities they have recently raised funds for include Make a Wish Foundation, Brother Wolf, and Tools for Schools, as well as funds for food banks, supplies for firefighters, and donations for school fundraising auctions.
“Our plan,” concludes Emily proudly, “is to transform lives for the better, one member at a time, and create a happier and healthier Asheville. We keep seeing exponential growth every month—therefore our members’ results are walking proof that this lifestyle change really works.”
To get more details on Orangetheory Fitness Studio #650 visit www.OrangetheoryFitness.com/asheville.
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